![]() ![]() The shopping experience for quip products and bundles ![]() The team ran three experiments using Optimizely to test different iterations of the ecommerce experience that offered shoppers various combinations of product bundles, types of subscriptions, and buy-once experiences. For the company to achieve its next stage of growth, the product team sought a redesigned shopping platform that enabled long-term revenue goals. Due to high growth, the digital shopping experience needed a paradigm shift to support the number of new products and bundles quip now offers. Quip, the makers of subscription-based oral health products, hit an inflection point with the lifeblood of the business-its ecommerce platform. Digital Product Manager Katie Furr Amos told us in this webinar, the team was able to confidently point to a 6 percent boost in key subscriptions. Using Optimizely Stats Engine and integrating with Segment, a customer data platform, quip built an experiment to track whether a new digital shopping experience would lead to increased product bundles for each subscription sold. Recently, they learned that making sure your experimentation platform, Optimizely in their case, integrates with the other tools in your stack, is key for producing reliable data. This sentiment is shared by the product team at quip, an eCommerce store where you can buy next-generation electric toothbrushes and other oral health supplies. Sometimes tracking a key metric to validate an experiment is only half the battle.
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